Sustainable Fashion Trends For Summer 2023 in UK
Whether you’re looking to make a statement this summer with bright colours or want to experiment with new hair styles, there’s plenty of choice. The top knot is a versatile look that will work for any occasion.
Sustainable fashion focuses on eco-friendly fabrics and ethical manufacturing. It also promotes conscious consumption and supports social enterprises, such as Kent-based Elvis & Kresse, which makes belts from decommissioned firehoses.
1. Eco-friendly fabrics
Currently, consumers are becoming increasingly conscious of their environmental impact and want to buy from brands that prioritize sustainability. This shift in consumer demand has pushed apparel retailers to adopt sustainable practices and offer eco-friendly fabrics.
For instance, British luxury knitwear brand Herd uses wool sourced from ethically raised sheep and dyes with soil-friendly plants. Its buttons are made from Tagua nut, which helps reduce Amazon rainforest deforestation. Similarly, sustainable clothing label Lucy & Yak makes organic and closed-loop garments that use water from rainfalls. They also donate a proportion of their profits and work with suppliers who pay a living wage to their workers.
Other sustainability trends include using fabric waste to create new garments or upcycling clothes and accessories. For example, Kent-based Elvis & Kresse produces belts and bags from decommissioned firehoses. This allows them to make a profit while helping the UK’s firefighters charity. Moreover, Hurr Collective is a clothing rental service that aims to increase the number of times clothes are worn before they’re discarded.
2. Recycled materials Sustainable Fashion Trends
Whether you’re a small business that wants to use recycled packaging or you want to upcycle your clothes to create a line of sustainable fashion, there are many options to consider. Today’s consumers are more conscious of their impact and want brands to align with their values. A recent survey conducted by Drapers found that 77% of shoppers take sustainability into account when making purchases.
For those who love bold prints, try looking for summer 2023 clothing made with eco-friendly, organic, or recycled materials. These fabrics will help you stay cool and add a pop of color to your outfit. Another trend that is both sustainable and stylish is wide-leg pants. You can find these in a variety of colors and fabrics, so choose a pair that will match your style. If you’re looking for a more casual look, try wearing your wide-leg pants with a fitted top for a balanced look.
3. Biodegradable materials
Sustainable fashion is about reducing the number of garments that end up in landfills or polluting our oceans. It also involves making conscious choices about the materials and brands we buy from. One of the most important factors in this is avoiding fabrics that require too much water or energy to produce.
This summer, look out for bright colours and bold prints. This includes floral and geometric patterns, which are easy to pair with solid-coloured clothing for a stylish look.
Another sustainable fashion trend to watch for is the use of eco-friendly fabrics, such as tencel, which is made from dissolving pulp. This material is 50% more absorbent than cotton and requires less water to manufacture.
A growing number of small fashion businesses are incorporating sustainability into their business model. One example is Kent-based Elvis & Kresse, which makes belts and bags from decommissioned firehoses. They also use renewable energy and donate to charity. This kind of innovation will help to reduce pollution and promote sustainability.
4. Second-hand clothing
Someone’s trash is another person’s treasure, and shopping second-hand clothing is one of the easiest ways to shop sustainable this summer. By purchasing pre-loved clothes, you are reducing the amount of waste that is sent to landfills and extending garment lifespans. This trend also supports a circular economy and reduces the strain on global resources.
A more sustainable choice is to purchase from brands that are embracing this concept and up-cycling their deadstock fabrics. Brands such as LilyEve are doing a wonderful job of this and documenting the process for their followers.
Bold prints and colourful accessories are key this summer. Look for linen pieces or even straw hats and bags to add a chic, beachy vibe to your outfit. This is a great way to be unique and express your personality without impacting the planet.